🔗 Free UTM Link Builder
Build UTM-tagged URLs for campaign tracking in Google Analytics, GA4 and other analytics platforms. Track every click with precision.
UTM Parameter Quick Reference
utm_source: Identifies who sent the traffic. Examples: google, bing, newsletter, instagram, partner_site
utm_medium: Identifies the channel. Examples: cpc (paid), email, social, organic, referral, banner
utm_campaign: Names the campaign. Examples: spring_sale_2026, rebrand_launch, q1_email_blast
Why Use UTM Parameters?
Without UTM tags, Google Analytics shows most external traffic as "direct" or misattributes it. UTM parameters tell your analytics platform exactly where each visitor came from, what campaign drove them, and which specific ad or link they clicked.
Best practice: use lowercase, replace spaces with underscores or hyphens, be consistent with naming conventions across your team, and never use UTM parameters on internal links — they override the original source.